arch + cable

BOUTIQUE HOTEL

a dog sitting on a bed in a room at Arch and Cable
a woman with suitcase walking through Arch and Cable enterence

project notes

THE WORK

Brand Strategy
Brand Identity
Logo Design
Marketing Strategy
Website Design
Interior Design
Campaign Planning
Brand Collateral Design
Marketing Implementation

BRAND ESSENCE

Modern, luxury, intentional, casual, refined

DETAILS

Arch + Cable boutique hotel was born with the vision of providing boldly simple + high end hospitality.

The first boutique hotel in the community, holding company Hospitality Ventures need to build awareness, successfully launch, and gain dominance in local market

Arch and Cable slogan
light fixture in boutique hotel
A guest looking out the window at Arch and Cable hotel
Arch and Cable Logo

RESULTS

80%

Percent of bookings are being driven from direct brand and marketing efforts instead of hotel syndication sites, supporting margins while driving occupancy.

5.5x

Digital ads performing 5.5 times better than industry benchmark.

local guide design
marketing strategy presentation for Arch and Cable
room in Arch and Cable hotel

PHOTOGRAPHY: EVAN TAYLOR STUDIOS